Kosha Fit x active

This Kosha Fit Brand shoot was shot on the Southern California coast for a light and beachy campaign aesthetic. The shoot was creative directed, shot, and edited by Taylor Hayden as well as modeled in alongside Jaime Lyn. The soft and creamy activewear sets are the perfect athleisure to wear anywhere from around the house to on a coastal run. Each matching set has a flattering cut and intentional design that partners fashion to fitness wear without compromising movement or function. The neutrals and pastels inspired by California are the perfect summer tones. The fitness collection was designed as a beautiful reflection of the San Diego, California landscape and it captures the culture of both beach and city lifestyle. The shoot was designed to capture the same warm and airy beach feeling as the sets were created to reflect.